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Gonzo Burger Brand Meatliquor Will Rebrand Its Lone Brixton Chicken Shop

Though the owner says they’re not looking to sell

Chicken Liquor

Brixton’s CHICKENliquor closed yesterday and will remain so for a week while the site undergoes some moderate refurbishments. It is due to reopen, and will be renamed MEATliquor, on Thursday 23 November. The new venue will replace the chicken-led menu with the full Meatliquor burger, wings and sides offering.

Scott Collins, MEATliquor co-founder and MD said: “We are constantly updating our venues and offering to make sure they never get tired, and now it’s CHICKENliquor’s turn. With art created by I Love Dust and shiny new grills, the venue will be given a loving face lift. Once reopened the venue will be a fully functioning MEATliquor.”

Given the well documented difficulties facing the area of the market occupied by this — one of London’s first homegrown fast casual success stories — Eater London asked Collins whether the re-brand was part of a wider plan to unite all the company’s affiliates to prime the business for sale?

“Nope,” he said. “[That] can be the case. Not in this case. [It’s] A distraction having a different offering when there’s demand for the main one.

“In addition, [we’re] doing lots of ‘house keeping’ — looking at all the details, that’s where the devil is — as it’s a turbulent market, so [we] want to be ready.”

There are 11 MEATliquor sites nationwide (nine of which are in London), plus a MEAT Mission in Shoreditch and MEAT Market in Covent Garden. The company started in 2009 with a street food van, the MEAT Wagon before a game-changing, hashtag-first pop-up in a New Cross pub called the #MEATEASY.


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