Borough Bakery Will Rise Up in Soho in the New Year

Bread Ahead has announced that it will open a third branch of its celebrated bakery, adding a site on Soho’s Beak street to their expanding portfolio, which includes the original site in Borough and second site in Chelsea. The 60-cover site, designed in collaboration with Lisa Helmanis, will include a sit-down cafe and will open on Friday 5 January.

Bread Ahead’s signature sourdough loaves will be available, alongside popular pastries, including the amaretti, kouign amann and the brand’s St. John-challenger doughnuts.

• The breakfast offering at the new site will include a variety of savoury and sweet dishes, including: Croque Monsieur; brioche French toast with jam, honey and icing sugar or bacon and syrup; scrambled eggs served on a demi-brioche bun with smoked salmon; toasted brown sourdough with mushrooms and a fried egg.
• “Healthier” options “build your own porridge” menu, with available additions including: cashew butter, roasted coconut flakes, quinoa, chia seeds and Manuka honey.
• A selection of “free from” dishes, will be offered, including waffles made with chestnut flour, served with almond milk yoghurt, berries and compote.
• Sandwiches will be served at lunch: On sourdough, ciabatta and brioche, as well as (new for the third site) two regularly rotating salads, available to eat in or takeaway.

Matthew Jones opened Bread Ahead’s first bakery in Borough Market in 2013 before opening a Bakery School on the same site in 2014. The brand opened a second Bakery and School at Pavilion Road, Chelsea, last year and launched a winter pop-up in Mayfair last month.

Bread Ahead Beak Street will be open seven days a week, and operate as a sit down café, serving hot breakfast, lunch and drinks from 7 a.m. – 7pm (10 a.m. on Sundays).