In the flurry of end-of-year lists, round-ups, reviews and retrospectives — more of which is on its way, by the way — Deliveroo, no stranger to the news, has released the one list the world really wants, an answer to the question the world really wants to know: what have people been ordering via their mobile and eating on their sofas, this year?
The London rundown runs contrary to the company’s focus on the capital’s most exciting restaurants on the Editions side of things, with first place going to Five Guys’ cheeseburger. Chicken katsu from Wagamama, another cheeseburger from GBK and a burger from Byron are also in the top 20 dishes ordered globally this year. The ‘Dead Hippie’ — a past chart-topper — from Meatliquor flops in at number 21, while the highest entry from a Deliveroo Editions partner is at number 58, in the shape of a tuna poke bowl from Aloha Poke in Singapore. No dishes from the platform’s feted London offshoot break the top 100.
There are a few takeaways in this data. First: burgers, there are many. Second: customers are still ordering fast food, en masse, over and above removing the restaurant part of the restaurant experience. Third: Deliveroo has a considerable way to go to change that in the UK. Perhaps reports of the death of the bricks-and-mortar restaurant have been greatly exaggerated.
2018 will tell.