A new hand-rolled sushi takeaway shop will open on Great Windmill Street in Soho next month, report Hot Dinners and MCA Insight. Inigo is a concept created by Australian entrepreneur Jeremy Bliss and Charlie Hall who works with Adam Hyman on the industry site, Code London. Luke Pritchard, from Brighton band The Kooks, is also an investor who will create a soundtrack for the business.
Inigo's sushi rolls, instead of being cone-shaped per Japanese tradition, are cylindrical. The menu will comprise six fillings — some traditional, some less so with modern menu tropes and rotating specials — priced from £4. Three which have been released, include: Ponzu-marinated tuna with baby gem lettuce, spicy mayo and crushed wasabi peas; miso-cured salmon with avocado, macadamia nuts and pickled daikon; and a vegan miso broccoli with cucumber, pickled daikon and chives.
There'll be salads and soups, plus soft and alcoholic drinks; coffee and breakfast will be served from 9am each morning. An effort to reduce waste is being made so no plastic wrapping will be used. Instead there’ll be compostable packaging.
Luke Pritchard from The Kooks posted this image to Instagram last night:
Inigo will open on Great Windmill Street, in Soho, London W1D on Wednesday 11 October.