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London’s Outstanding Neapolitan Pizza Group Goes Cashless

Santa Maria has announced it will move to electronic payments only in the new year

Angelo Ambrosio and Pasquale Chionchio of Santa Maria one of London’s best pizzerias
Pasquale Chionchio and Angelo Ambrosio 
Santa Maria [Official Photo]

Santa Maria Pizzeria group — London’s outstanding Neapolitan pizza restaurant group — has announced that it will stop taking cash payments across its three branches (Ealing, Fulham, and Fitzrovia) in the new year. A fourth location could also arrive in the new year.

In an Instagram post this lunchtime, the owners announced a “New year’s resolution.” It is presented as both a safety measure and a move that will expedite back-end administration.

From 2019 all our branch will go cashless and only take payments in credit cards. We won’t have more cash left on the premises and we’ll know our tax situation straight away.

In the comments, replying to a user who voiced the concerns for “those unable to get a bank account such as refugees, homeless, bad credit history...,” as articulated in this essay, which argues of the potentially socially exclusive implications of not taking cash, the business said: “If a homeless [person] or a refugee wants a pizza, we give it for free.”

‘Going cashless’ has increased in popularity in New York City over the past 18 months — a city whose restaurant scene is often the source of inspiration for London operators. Exposed brick, cocktails in jam jars, gourmet junk food, and now electronic payments.

Since the downsides for operators in an increasingly digital world — at least for a certain kind of fast casual restaurant business — are negligible, it could be adopted with increasing regularity in London in the new year. Only last week, Dishoom, one of London’s most-admired fast casual restaurant groups floated the cashless model on Twitter.

Time will tell.

Santa Maria Pizzeria

94 Waterford Road, , England SW6 2HA 020 7384 2844 Visit Website

Dishoom

12 Upper St Martin's Lane, , England WC2H 9FB 020 7420 9320 Visit Website

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