For the next three weeks, St. John is popping up in Old Street underground station, plying commuters with the full spectrum of its revered baked goods.
Founded in Smithfield in 1994 by Fergus Henderson and Trevor Gulliver, St. John has long been a beacon of British cooking, and the bakery — which started in Spitalfields’ Bread and Wine before moving to its current Druid Street location — has become an icon in its own right. For years, hordes have made the weekend pilgrimage to Bermondsey to stock up on loaves of sourdough, eccles cakes, and the cult jam or custard (sometimes jam and custard) doughnuts.
So now — or rather, until 2 March — all of the above, along with pastries and other treats like treacle and Bakewell tarts, can be bought in the Old Street station forecourt.
Managed by pop-up agency Appear Here, the Old Street shops have hosted a number of big names, including an early Sourced Market pop up, and more recently Angelo Sato’s short-lived Mission Sato bento box popup.