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The celebrated chef, credited as one of the founders of (the first iteration of) modern British cuisine, Alastair Little has announced that he will launch a new soup delivery service in west London.
He writes on his wesbite that he has “made and sold his own range of deliciously fresh, additive free foods from his Notting Hill deli, Tavola. Now he’s planning to make his great tasting, seasonal soups available online under a new umbrella “by Alastair Little”.”
At Tavola, Little’s soups achieved what he calls “almost iconic status” and it is customer demand that he says has “shaped the idea for this new enterprise.” Like at Tavola, by Alastair Little soups will be made fresh, but this time, customers will be able to order them online and have them delivered to their homes.
Little says the success of his soup is a result of “uncompromising commitment to make the best soup possible with little regard to cost or difficulty.” Unsurprisingly, he adds that he is “passionate about taste” and commits to using only the highest quality, seasonal ingredients, “cooking them in small batches to preserve flavour, vitamin content and real freshness.”
Spring soup recipes are currently being tested for the launch this month. “These will be available for delivery in west London but we have plans to expand to the rest of London and eventually other parts of the UK by growing the business via local hubs,” he writes.
Little, together with the other doyens of British cuisine — like Rowley Leigh, Sally Clarke, Jeremy Lee, Simon Hopkinson and Margot and Fergus Henderson — was prominent initially in the 1980s. His first eponymous restaurant opened at 49 Frith Street in 1985: itself an address with a rich restaurant history. It has since been the home to Junya Yamasaki’s seminal udon noodle and modern Japanese bar, Koya; today is Hoppers, the Sri Lankan favourite by JKS Restaurants.
