Pedler, the Peckham Rye seasonal Modern British bistro, is the latest to join the ranks at the new Battersea Power Station development, having secured a 175-seat river frontage that will soon be home to the group’s second venue, Pedler Cru.
When founders Taskin Muzaffer, Gareth Crosby, and Pru Clarke started the original Pedler in December 2014, they “wanted to create a real neighbourhood spot where we had a daily changing menu, [and] really seasonable produce, as locally grown as we could get it.” At the time, David Sexton, for the Evening Standard, described it as “a restaurant that’s a perfect flagship, a pioneer rocket of gentrification” — a dubious accolade, perhaps, but one deserved by what Sexton saw as “what everybody... would love to find opening on their doorstep.”
Pedler Cru aims to continue along the same lines, albeit on a much larger scale. In a pitch video for Crowdcube, where Pedler is aiming to raise £100,000 in additional capital for the new project, Pedler Cru is described similarly, as a “casual all-day dining concept focussing on daily changing menus and seasonal specials, paired alongside absolutely amazing cocktails, artisan wines, and craft beers.” The restaurant, which will work directly with Cornish day boats for fish and Welsh pig farmers — among others — to source produce, will be built around an “open kitchen and dine-at counter to showcase produce and encourage interaction with the chefs.”
The regeneration project at Battersea Power Station is one of London’s premier developments, and Pedler Cru joins the likes of Tonkotsu, Cinnamon Kitchen, Wright Brothers, and Vagabond Wines, as confirmed tenants.