The team behind Persian restaurant Mahdi in Hammersmith, has launched a new site called Beluga, on Notting Hill Gate in west London.
The announcement, issued by property agents CDG Leisure, said that “Beluga will offer west London clientele a luxury dining experience with a VIP bar and two private rooms set over two floors.” It will seek to attract a high-end clientele: With no expense spared, the “opulently decorated interior” will feature wallpaper by the designer Roberto Cavalli, Swarovski crystal chandeliers and Versace cutlery.
The menu will specialise in a “contemporary and elevated take on traditional Persian cuisine,” according to the announcement — offering the the same mixed grills and meze-style dishes served at Mahdi. But there will, and the clue is in the name, be caviar, too. Plus an “exclusive cocktail bar” which, the operators say, is a first venture into the drinks sector for the company.
Emma Cousins, who brokered the deal on the site, said: “The leafy surrounds of Holland Park, Notting Hill and Kensington, are the ideal location for this lavish concept... Beluga is sure to make a wonderful addition to an area rich with residents and tourists alike.”
Arman Rahiminejad Tafreshi, of Notting Hill Persia restaurant group, said: “Our new concept will be completely different to our traditional Persian restaurant, Mahdi.
“It will be larger, with high-end private dining rooms and a top interior which only felt right to be in an affluent spot like this. We will be serving cocktails for the first time and our new menu will embody the Art of Plating.”
The site is at 147-149 Notting Hill Gate. It has not yet been confirmed when the restaurant will open.