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Sunday Roast Specialists Move in on Neighbourhood-of-the-Moment

Roast restaurant from Borough Market secures a second site in Fitzrovia

Roast Restaurant in Borough Market
Roast [Official Photo]

A restaurant which specialises in one of Britain’s most well-known food customs is set to open a second site. Roast, a Sunday roast-focused site, which opened in Borough Market in 2005, has secured a property in Fitzrovia — the neighbourhood north of Oxford Street in central London, which has seen a great number of new openings in the past 12 months.

Roast Kitchen will be a more casual sister site, situated at the intersection of Great Portland Street and Langham Street — in what was a building formerly occupied by the BBC. Caravan — the Antipodean coffee and brunch chain — is due to open its fifth site in a nearby property formerly owned by the broadcaster in mid-July.

Soho’s prized central London real estate has become both unsustainable for some existing operators or completely unviable for prospective businesses. Fitzrovia, a less compact collection of streets, and hitherto less has presented more opportunities: Recent arrivals include Serge et le Phoque, Greyhound Cafe, Rovi, Passyunk Avenue, Caravan, and Kyseri.

The two-floor restaurant will feature “a utilitarian kitchen style interior” in a bid to “create a more relaxed atmosphere.” The actual kitchen will be led by ex-Bread Street Kitchen head chef, and Odette’s alumnus, Paul Shearing.

John Turner, CEO at Roast said in a statement: “We’re extremely excited to be expanding the Roast Restaurant group after a very successful 12 years in business. Roast Kitchen will epitomise everything we stand for, serving traditional British dishes made using only the finest ingredients, in a less formal take on our original Borough Market restaurant.”

The restaurant is expected to open this autumn.

Serge et le Phoque

, , England W1T 1PG 020 3146 8880 Visit Website

Greyhound Cafe

37 Berners Street, , England W1T 3LZ 020 3026 3798 Visit Website

Portland

113 Great Portland Street, , England W1W 6QQ 020 7436 3261 Visit Website

ROVI

59 Wells Street, , England W1A 3AE 020 3963 8270 Visit Website

Kyseri

64 Grafton Way, , England W1T 5DN 020 7383 3717 Visit Website

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