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The sleek, symmetrical red interior at Ottolenghi’s new restaurant, Rovi

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What Yotam Ottolenghi Did Next

Rovi, in Fitzrovia, is all about smoke, fire and vegetables

The sleek, symmetrical red interior at Yotam Ottolenghi’s new restaurant, Rovi
| Rovi [Official Photo]

At the end of last month, one of Britain’s most well known chefs, Yotam Ottolenghi, opened his seventh London restaurant, and for only the second time opened a restaurant that didn’t carry his name. It is called Rovi, and it opened in one of the city’s most bourgeoning neighbourhoods, Fitzrovia. It joins a portfolio of restaurants by a chef — who is arguably better known for his game-changing Middle-Eastern, vegetable-focused cookery books — that includes his five eponymous cafe-restaurants and his more formal a la carte site, Nopi, in Soho.

Of Rovi, Ottolenghi has promised a different “feeling and character” to his other restaurants, despite it sharing the signature reds, and minimal, almost Scandinavian aesthetic that runs through his brand. It will, also in keeping with his style, cook a menu centred around vegetables, as well as instating a new focus on fermentation and cooking over fire.

In charge of the kitchen is chef Neil Campbell, who previously worked as head chef at Bruno Loubet’s now-closed Grain Store in King’s Cross. Campbell is supported by Calvin von Niebel, the group’s development chef. Ottolenghi himself will take a “central role” as executive chef, as will his business partner Sami Tamimi.

Take a look inside the sleek new site.

A table setting with wineglasses and napkins at Yottam Ottolenghi’s new restaurant, Rovi Rovi [Official Photo]
The concrete reception desk at Yottam Ottolenghi’s new restaurant, Rovi Rovi [Official Photo]
A table set with wineglasses and a red banquette at Yottam Ottolenghi’s new London restaurant, Rovi Rovi [Official Photo]

Table detail at Rovi


A plate of onglet skewers with chilli, lime and green sauce at Yottam Ottolenghi’s new London restaurant, Rovi, in Fitzrovia
Onglet skewers
David Loftus/Rovi
Jerusalem mixed grill at Rovi, Yottam Ottolenghi’s new restaurant in Fitzrovia
Jerusalem mixed grill
David Loftus/for Rovi

The sleek, symmetrical red interior at Ottolenghi’s new restaurant, Rovi
Rovi’s sleek, symmetrical interior
Rovi [Official Photo]
The bar at Rovi, Yotam Ottolenghi’s new restaurant in Fitzrovia
Rovi’s bar
Rovi [Official Photo]

ROVI

59 Wells Street, , England W1A 3AE 020 3963 8270 Visit Website

Nopi

21-22 Warwick Street, , England W1B 5NE 020 7494 9584 Visit Website

Ottolenghi

287 Upper Street, , England N1 2TZ 020 7288 1454 Visit Website

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