Amazonico, a Madrid restaurant famed for attracting celebrities, socialites and politicians to its rainforested interior, will open on Berkeley Square in Mayfair on 9 November. Spanish restaurateurs Santo da Silva and Marta Santos incorporated a U.K. company and submitted planning permission for the Allied Irish Bank building at 10 Berkeley Square in August 2018.
The Mayfair location is home to Richard Caring’s socialite magnets, Sexy Fish and Annabel’s, as well as Michelin-starred Benares, which recently parted company with chef-patron Atul Kochar, and private-hire nightlife venue 44 Berkeley Square, also under Caring’s Caprice Holdings. The planning permission has been handled by Gerald Eve, with Amazonico UK and Berkeley Square Holdings — currently a dormant company — listed as applicants.
The restaurant’s operational management statement comes from Dogus International Ltd, responsible for or active in seven London restaurants: Zuma and Roka in Knightsbridge and Fitzrovia, Inko Nito in Soho, Oblix at The Shard, Coya and Ruya in Mayfair, and Tom’s Kitchen, founded by Tom Aikens and trading in Chelsea and Canary Wharf. The statement promises all-day opening with a total of 281 covers, 258 in the restaurant proper and 23 at a lounge bar. Trading hours will run from 7:00am — 1:00am. Dogus also says:
Amazonico is already operating very successfully in Madrid, Spain and provides customers with a dining experience inspired by tropical, Asian, Mediterranean and Brazilian cuisine. We are excited to bring this new concept to London’s restaurant scene and we consider that Berkeley Square is the perfect location, centrally located and within the heart of Mayfair.
The proposed front elevation reveals green awnings with the Amazonico moniker, comparable to the awnings at the Madrid restaurant. As for the food, Amazonico is known for an eclectic, Brazilian-inspired menu reminiscent — appropriately — of Zuma and Nobu; tandoori, sushi, Mexican aguachile and soft egg with cavaiar; Kobe beef, American steaks, frog legs, poke, and churrascaria.
Co-founder and chef Sandro Silva said: “Amazonico is a journey, a trip down the Amazon river through Brazil, Colombia, Peru. The rich culinary heritage of the region has influences from Japan, China and India, which makes it unique. The Amazon is more than a river, it connects people, cultures and traditions. This, together with an homage to nature, is at the core of our concept.”