Erpingham House, the 100 percent plant-based Norwich restaurant, will open its first London restaurant in Fitzrovia. The vegetarian and vegan restaurant from East Anglia has taken the former Big Fernand site on Percy Street, according to MCA. The new restaurant will be called Kalifornia Kitchen.
Erpingham House takes the world traveller/gap year approach to all-plant-based dining, rather than focussing on meat alternative “dude food”: pad thai, linguine, jackfruit korma and seitan lahmacun all feature. There’s also a cafe arm, serving a list of “speciality” coffees straight out of the wellness playbook: turmeric, beetroot, CBD, and mushroom.
Eater reported last month that fellow plant-based East Anglian restaurant Stem and Glory will open its first London restaurant on Old Street; the Cambridge operators have two restaurants in the city already. With London’s growing appetite for plant-based dining, and a gap in the market for restaurants dedicated entirely to vegetarian and vegan food, these restaurants look to be making a canny move; it remains to be seen whether the prominent London approach of “visit once, never come back” will be enough to sustain restaurants built on the custom of regulars.
No opening date has been announced as yet. More soon.