Edinburgh bakery Söderberg will look to join the ranks of London’s best buns and best bakeries when it opens its first London restaurant in Soho this month. The Swedish-inspired bakery has taken Vital Ingredient’s site at 36 Berwick Street, according to Big Hospitality.
Söderberg specialises in Swedish baked goods, particularly kanelbulle and kardemummabulle — cinnamon and cardamom buns, respectively. It will serve coffee from reputable speciality coffee roasters Johan and Nyström, roasted in Sweden and rarely found in London aside from guest appearances at Prufrock Coffee on Leather Lane. Other self-ascribed Söderberg classics include kladdkaka chocolate mud cake, mazarins — almond tarts — and, interestingly, sourdough pizzas. The brand’s suite of seven bakeries, bakery shops, and cafés around Edinburgh — particularly a bright, glass-fronted space on the Meadows, and the Quartermile ‘Pavilion’ flagship just behind — are extremely well-regarded in the city, and provide quality fuel to the throng of performers and theatre-goers that descend on Edinburgh for the annual Fringe Festival. Söderberg is the sister company of crispbread specialists Peter’s Yard, under which the bakeries and cafés used to trade before a rebrand in summer 2017 to distinguish between the two operations.
The Soho opening promises natural wines, “Scandi-inspired cocktails” and smörrebröd open sandwiches to go alongside those specialities, as well as those sourdough pizzas and salads, and mainstay breakfasts featuring rye bread, smoked salmon, eggs, and more familiar Scandinavian-leaning assemblies.
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