Boris Johnson’s Voyage of Culinary Discovery Arrives at Iceland, the Supermarket

Just over a week into the campaign for Britain’s snap Christmas election, some themes are emerging. Labour wants to talk about saving the planet, being the party of the NHS, and social justice; the Lib Dems want to talk about Remain; and, as well as wanting to talk about Brexit (to certain audiences), the Tories are locked on the police, largeing grandiose public spending plans, and distributing terminological inexactitudes about the NHS. For Boris Johnson personally, he seems more at home generally impersonating a man of the people in crisp castles, whisky distilleries, and tea factories than he does in hospitals or function rooms. And, with Number 10 sources now saying that he definitely shouldn’t have gone to Specsavers, the world of F&B looks like a damage limitation zone for the man who hopes to remain PM.

For now, history books can add Iceland supermarket’s headquarters in Deeside, Wales to the Conservative party leader’s culinary voyage of discovery. He toured the warehouse, heaving pallets of chocolate gateaux in inimitable fashion, before taking a lesson on the procedure of testing the quality of chicken products. Finally, he tucked into a tray of Iceland’s own Southern Fried Chicken Breast Fillet Strips, having presumably ruled them superior to ASDA’s product of the same name. Here’s the visit in pictures.

“Down here!”

(“Who signed this off?”)

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“This is worse than technology lessons”

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“Why don’t they just call it “cake?””

Photo by Daniel Leal-Olivas - WPA Pool/Getty Images

“Uuuuhhm, I’ve never had ASDA’s chicken strips before, no.”

Photo by Daniel Leal-Olivas - WPA Pool/Getty Images

“But I like yours!”

Photo by Daniel Leal-Olivas - WPA Pool/Getty Images

(Sort of...)

Photo by Daniel Leal-Olivas - WPA Pool/Getty Images

“How many more do I have to put away? Can we open gateaux now?”

Photo by Daniel Leal-Olivas - WPA Pool/Getty Images

“Without chlorine? Interesting...”

Photo by Stefan Rousseau/PA Images via Getty Images