clock menu more-arrow no yes mobile

Filed under:

Burger King’s New Rebel Whopper Is Kind of Vegan If You Squint At It

It’s based on plants, but cooked next to beef

Burger King’s Rebel Whopper is the only vegan burger that isn’t really vegan Burger King [Official Photo]

Kooky types Burger King debut vegan burger that is not suitable for vegans

“What if we made a vegan burger, but then cooked it in a way that made it non-vegan?” Burger King’s Rebel Whopper, which debuts in Europe and is soon to be on its way to the U.K., according to Bloomberg, is vegan. Burger King cooks its vegan burgers on the same grill as its beef burgers, which means it is not vegan. Vegan when raw, not vegan when cooked, but no-one eats a burger because it’s cooked. Schrödinger’s patt(y.) It also puts mayonnaise on the burger, which, why (and, not vegan.)

The Impossible Burger, which the company uses in the U.S. is not yet available in the U.K. because heme, the soy-derived protein that adds umami and creates the “bleed” has not been approved as an ingredient, but Burger King’s sizeable roll-out suggests that this is more than a stop-gap. Will there be conflict when heme is approved as safe? Probably. Is Impossible Burger and Beyond Meat’s adoption as saviours of the world troubling? Yes. Will Burger King’s balance sheet care? Unlikely. [Bloomberg]

And in other news...

Burger and Beyond

West Yard, , England NW1 8AF 07741 630935 Visit Website

Borough Market

8 Southwark Street, , England SE1 1TL 020 7407 1002 Visit Website


, , England Visit Website

Noble Rot

51 Lamb’s Conduit St, London, Greater London WC1N 3NB +44 20 7242 8963 Visit Website