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Jamie Oliver’s Brand Is Still a Global Moneymaker After U.K. Restaurant Collapse

The celebrity chef’s international franchising remains lucrative, despite the demise of Jamie’s Italian

Jamie Oliver’s international restaurant business is booming Axel Heimken/Getty Images

More proof that the collapse of a restaurant empire was far from terminal for the Naked Chef

Jamie Oliver’s U.K. restaurant empire collapsed six months ago, with Jamie’s Italian and Fifteen closing down. For many restaurateurs, this would be terminal, but the international clout of the Oliver brand — buttressed by books and television — remains undimmed, and Oliver will open around 21 international franchises by the end of 2020, according to the BBC. Two of those are under Jamie Oliver Kitchen, a new “casual” all-day operation first slated for Bangok and Bali, where it will replace existing Jamie’s Italian restaurants. Business booms — just not at home. [BBC]

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