McDonald’s Takes ~Fancy~ Burgers Off the Menu Because No-One Wants Them

McDonald’s gives up on the “Signature Collection”

Fast food monolith McDonald’s has scrapped its “signature collection” after four years of trying to convince the U.K. that it could make, or indeed care about “gourmet” burgers. The trio of “Classic,” “BBQ,” and “Spicy” burgers, which helmed a brief publicity stunt around taking reservations last year are no more, with the company — which expects to generate £100 billion in sales worldwide this year — blaming poor uptake, according to the Mirror.

Given the way in which fast food corporations exploit people, animals, resources, and laws on a daily basis in service of profit, it’s not that McDonald’s “failed” here: using industrial beef farming to deliver burgers starting at £0.89p is how it makes its vast amounts of money, with the “premium” collection a jab at the gourmet burger boom that simply never landed. RIP ~fancy~ McDonald’s, we hardly knew ye. [Mirror]

And in other news...

• One of London’s best restaurant residencies leaves a critic with numb lips in Marylebone.
• Here are London’s best noodles.
• Boris Johnson says his Brexit deal is “oven-ready.” Whatever that means.
• Looking for a London Christmas party?
• McDonald’s chief executive Steve Easterbrook “steps down” after violating the company’s policy on employee relationships. [ABC]
• What does the release of a children’s book centred on food banks say about society? [Guardian]
• Burger success story Honest Burgers is actively looking for further investment. [Sunday Times]
• A look into the dangers of food delivery for riders and couriers. [BBC]
• Good tweet: