Marks and Spencer creates ‘colourful’ sandwich for Pride
A lettuce, bacon, guacamole, and tomato sandwich with rainbow branding is turning heads in Ireland, with Marks and Spencer offering it up at €4.45 (£3.82.) The supermarket, which recently revived its famous “This is not just...” advertising campaign for new products like San Francisco-style sourdough and fish and chips with scraps, has confirmed that it is also putting (some) money where its mouth is, donating £10,000 to the Albert Kennedy Trust — a youth homelessness charity in the U.K. for the LGBTQ+ community — and €1000 to BeLong To Youth Services, which supports LGBTI+ youth community in Ireland. Donations aside, reaction to the sandwich remains mixed, with concerns over its place in the ever-expanding ‘gay-for-pay’ food and restaurant branding strategy, whereby restaurants donate scant margins, or even no money at all to LGBTQ+ causes, while using Pride month and its rainbow iconography as a marketing tool for technicolour bagels, cupcakes, or whatever Instagram-bait they may choose. [Twitter]
M&S threw the first artisanal sandwich at Stonewall pic.twitter.com/qqFrqRg47Q— David (@PumpItLowda) April 30, 2019
And in other news...
- Gourmet sausage sandwich restaurant X-Upper will close on Upper Street in Islington just two months after opening, citing a lack of new customers as the cause for investors backing out. [Instagram]
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Dear all, I regret to inform you that X-UPPER will most likely be shutting down at the end of this week (Saturday). We have had some great customer reviews and feedback since opening but unfortunately we have struggled to get enough new customers to try us for our investors to continue supporting us. It’s been an incredible pleasure to have hosted you, and served you our artisanal sausages. Please pass by again before 5th May if you can as we’d love to have you again for lunch/dinner. Big thanks again to everyone who supported us.
- A vegan pizza restaurant in Chelsea is going to be called Humble Pizza. [Hot Dinners]
- Pizza Express lost £55 million pre-tax last financial year, with concerns growing over the brand’s position in the widely-discussed casual dining crunch. [Big Hospitality]
- Fresh from its 100th birthday marmite marketing marvel, British Airways’ boss has said he is “not surprised” that customers weren’t exactly pleased to start paying for food on short-haul flights. [Independent]
- America’s bizarre stanning of Kerrygold butter shows no sign of waning — it’s now Ireland’s top food export. [The Takeout]
- Good tweet.