McDonald’s Is Turning Chicken Nuggets Into a Ba Da Ba Ba Bah, Experience

Don’t eat the nugget, be the nugget

McDonald’s is taking its chicken nuggets — sorry, McNuggets — to U.K. music festivals this summer in a bid to attract Gen Z eaters with the lure of ~life-changing experiences~ and fried snacks. A new video released with Campaign Live details the #McNuggetsTour, in which participants pick up cushion sized nuggets and dip them into sauce tubs mounted in the ceiling, and have their faces turned into nuggets in augmented reality. It joins KFC’s mindfulness campaign and Burger King’s deeply weird commercialisation of depression as fast food brands look to tap what they believe typifies Gen Z culture; this campaign, at least, gets you a free box of nuggets at the end of the tour. [Campaign Live]

And in other news...

• Restaurant critic William Sitwell claims a London chef is threatening him with voicemails and texts after a negative review.
• Keep up with all the summer London restaurant openings right here.
• Restaurant design increasingly leads to problems with noise — is it soon to be the era of decibel meters? [The Takeout]
• Global hot pot restaurant chain HaiDiLao opened its first London site this year, and it’s now looking to expand into U.K. regions. [MCA Insight]
• A 19-year-old “tech wunderkind” wants to brand chicken nugget shorthand “nuggs” as a vegan product. [The Takeout]
• Someone left a corn snake in a McDonald’s in Middlesbrough in a fit of extremely normal behaviour. [Guardian]
• Good tweet: