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24 hours after confirmation that Flat Iron — the much-loved, comparatively affordable steak chain run by Charlie Carroll — had opened a new restaurant in Spitalfields, Eater has learned that the group closed its Notting Hill site, on Golborne Road on 15th June, citing a large rent increase. A spokesperson told Eater that “all the team have been relocated within the business.”
Founder Carroll added: “I have always loved Golborne road. Though its not well known, it has the most amazing community and vibe. We are very sad to be leaving but given the rent hike we have been asked for and the amazing value we strive to offer, a small neighbourhood site with limited transport links no longer adds up.
“We are fiercely proud of what we did with the site and hope we were a valued part of a community we love.”
A sign posted to the door of the restaurant said: “Unfortunately, we will not be able to look after you and serve you our delicious steaks at this location any longer.
“We thoroughly enjoyed our time here and we will miss you all very much... With all our beefy love, Otto and the team.”
One Yelp review from Matt W said: “It saddens me to preface this review with the information that this restaurant seems to have permanently closed...For the value, it’s hard to beat Flat Iron. Goldborne Road and the Portobello Road Market area have lost a true gem of a restaurant, because many of the other neighboring food establishments don’t even come close in terms of food quality and service.”
The Flat Iron brand, which now has seven restaurants in London, opened in Notting Hill in May 2017. In addition to the opening in Spitalfields this month, the group was also recently announced as one of the tenants entering the new Arcade development at Centre Point this year.