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Gregg’s Hails Vegan Sausage Roll for Bringing Sales Up to Nearly £550 Million

The bakery chain saw profits increase by 58 percent in the first half of 2019

Gregg’s credits its vegan sausage roll increasing the bakery chain’s profits by 58 percent Gregg’s [Official Photo]

The Gregg’s vegan sausage roll is a valuable hot item

Bakery juggernaut and possible national treasure Gregg’s is moving some serious money, and it’s hailed the vegan sausage roll that captured the nation’s imagination and enraged click-bait machine Piers Morgan for its steep rise in profit. Gregg’s’ numbers for the first half of 2019 see total sales up 14.7 percent, to £546 million, and underlying pre-tax profit up from £25.7 million at this stage in 2018 to £40.6 million. Like everyone else, the chain is concerned about the impact of a “disorderly” no-deal Brexit, but the message is clear: “Exceptionally strong trading built on the successful end to 2018, and helped by the popularity of the new vegan-friendly sausage roll.” It’s another win for hot items. [Directors Talk]

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