Renowned salt beef sandwich slingers Monty’s Deli will take up a spot at Kerb’s upcoming off-street street food endeavour, Seven Dials Market in Covent Garden. This follows last month’s closure of the original bricks-and-mortar Monty’s Deli on Hoxton Street.
The reuben sandwich, pastrami, bagel, and latke formula that has served the restaurant so well at Market Halls Victoria and Old Spitalfields Market will continue, with the hope that increasing scale won’t hinder one of the best sandwiches in the city.
Monty’s Deli founder Mark Ogus said:
The area has an incredible heritage for serving up some of London’s finest salt beef, such as Phil Rabin’s ‘Nosh bar’ and ‘Gaby’s Deli’, now both sadly extinct. We want to bring some of those wonderful flavours and Jewish deli traditions to a whole new generation.
The deli outfit started life as a market stall of its own, in 2013, and Ogus and co-founder Owen Barratt picked the Hoxton flagship for its function as a prep kitchen for satellites as much as any other deciding factor. Discussing its closure, they said: “We want to focus on the market operation side of the business as those are the successful parts of what we do and the offering in a restaurant setting doesn’t work for us.”
Monty’s joins fresh pasta outfit Strozzapreti, by the founders of Franco Manca and Masterchef winner Tim Anderson’s Nanban as a headline coup for the market.