Mary Berry is surprisingly litigious
Mary Berry, former Great British Bake Off judge, author of more than 75 cookbooks, and TV presenter, does not want her face or name on your pastry stout, thank you. Armistice Brewery in Richmond, California, wanted to name what it describes as “an absurd beer” — “a massive pastry stout with over 200 pounds of raspberry puree, two kinds of single-source cacao [...] vanilla, lactose” — after Mary Berry, because she is, in co-founder Alex Zobel’s words, “the queen of pastries.” Unfortunately, using the name, and face, of a worldwide TV personality who has a never-ending line of books, cookware, and the like was never going to be smooth sailing, and Berry’s lawyers immediately ordered a cease-and-desist. The brewery will now sell the beer as Cease and Desist Berry, which is not the best name in the world, and cover Berry’s face with upside down smiley stickers. Everyday’s a law school day. [SF Gate]
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PASTRY STOUT LIVES! BOTTLE RELEASE THIS FRIDAY ⠀⠀⠀⠀⠀⠀⠀⠀⠀ After we received a cease-and-desist from the agency representing British baking celeb (whose name may or may not rhyme with Hairy Larry), we spent thousands on a last-minute re-design with a boutique branding agency in London. The new name: Cease and Desistberry Pastry Stout. They did a bang-up job on the artwork for the new concept, and we’re sure that all that money was very well spent. Cease and Desistberry is a massive 10.4% pastry stout brewed with a silky milk-sugar finish. We added over two hundred pounds of red raspberry purree and two different kinds of single-origin cacao nibs from our friends at Dandelion Chocolate in San Francisco. Then we recirculated it on three pounds of Madagascar vanilla beans. The result is like a rich, decadent, double dark chocolate truffle with raspberries and vanilla bean whipped cream. Some might call it a good bake. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ IMPORTANT RELEASE INFO ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Wanna grab your share of the (in)famous Cease and Desistberry? We’re releasing 500ml bottles THIS FRIDAY (9/20) in the taproom! Bottles are $19 each, and will be available when we open the taproom at noon. Can’t make it to the taproom on Friday? No worries! We have an online ordering site where you can reserve your bottles for pickup. Online reservations start at 8am on Friday and can be placed by going to ToastTab.com/ArmisticeBeer. If you order online, you’ll have until Friday, September 27 (1 week) to pickup your orders. After that, the leftover orders will be resold with no refund. Please remember that we cannot give you your online order unless you present your photo ID and the credit card that you paid for the order with. See you Friday! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Quick Details: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What: “Cease and Desistberry” Pasty Stout Bottle Release DATE: Friday, September 20 Online Reservations: 8am to Sold Out Taproom Sales/Pickups: 12pm to Sold Out PRICE: $19/bottle LIMITS: TBD Online Order Link: ToastTab.com/ArmisticeBeer
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- A new Soho brasserie, Folie, will bring French Riviera cooking to Golden Square.
- Trivet, from Heston Blumenthal alumni, will open in London Bridge October 29.
- Just how “soft” is a London restaurant soft opening full of #invites, previews, and social media praise?
- Mexican chain Benito’s Hat, which has eight London restaurants, is the latest to restructure. It’s not expected to close restaurants. [Big Hospitality]
- Good tweet: