Wagamama would rather you cook at home, actually
Wildly popular Japanese-inspired restaurant chain Wagamama wants to give people the chance to give it money outside of restaurants. A new Wagamama recipe partnership with Gousto offers four of the chain’s dishes as meal kits: chilli chicken ramen; tonkatsu with sticky rice; yasai yaki udon; and a teriyaki chicken donburi bowl. It speaks to both Wagamama’s scale and popularity that it can move into the home recipe arena, even though recipes for this dishes — and an entire Wagamama cookbook from 2005, and a new one for this year — are already available. More interesting, perhaps, is its desire to bridge the impulses behind restaurant delivery and applying them to home cooking — convenience, fewer trips out, speed — and thereby, possibly, leading people to choose to stay at home. [Mirror]
And in other news...
- Of course David Schwimmer picked Gloria, a somewhat slapstick restaurant, for dinner in London.
- Look around Kapihan in Battersea, London’s exciting new Filipino bakery.
- Burger King scraps kids meal plastic toys in a bid to finally do one thing better than McDonald’s.
- Good tweet:
This is John Torode? https://t.co/bGUgfgr5k5— Tired Old Git (@tiredold) September 19, 2019