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Greggs Wants Stormzy to Spend the Rest of His Life Eating Sausage Rolls

The vegan sausage roll slinger hands out the free food for life card

Stormzy with a Greggs sausage roll
Stormzy: Highwire Media; Sausage Roll: Greggs; Composite: Eater London

Heavy is the hand that holds the sausage roll

Greggs has refused to disclose details of its new “black card” that entitles holders to free Greggs for life, possibly because it’s as simple as that. The national bakery presence-turned-pop culture hero has given its first ever golden brown pastry ticket to superstar Stormzy, making it the biggest thing he received this week, just ahead of his “best male artist” award at the BRITs. He’s now deleted his Twitter account, so the unboxing video is lost to the world.

Greggs is not the first business perched between national treasure and okay-to-good food server to do such a thing: Nando’s also offers a black card, but it only entitles holders, reportedly including Ed Sheeran, to a year’s worth of chicken.

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