KFC Pulls ‘Fingerlickin’ Good’ Adverts During Coronavirus Outbreak

Pandemics really do change everything

Novel coronavirus’ impact on London restaurants — and the U.K. as a whole — is likely to be contained by social distancing, restaurant closures, and washing your hands. COVID-19 has spawned many memes based on NHS handwashing guidelines: choruses of songs; iconic Come Dine With Me moments; all in the service of raising awareness. A less-expected side effect, however, is its impact on food advertising. KFC has pulled a “fingerlickin’ good” chicken campaign based on people licking their fingers while eating on hygiene grounds — right now, licking fingers while sharing food is about the worst idea possible.

And in other news...

• London restaurants are preemptively closing to combat novel coronavirus.
• Tracking COVID-19’s impact on the city’s restaurants.
• Essential London restaurant Black Axe Mangal is reducing capacity and adding takeaway.
• A comprehensive, epidemiologist-validated guide to novel coronavirus sanitation in restaurants.
• Good tweet: