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Hit Filipino Ice Cream Parlour Mamasons Is Bringing Soft, Sweet Ube Bilog to Westfield

Florence Mae Maglanoc and Omar Shah will open the space in the first week of September

An ube bilog — a pan de sal ice cream sandwich — from Mamasons
An ube bilog — a pan de sal ice cream sandwich — from Mamasons

A prolific group continues to make moves

Mamasons, the hit ice cream parlour from Florence Mae Maglanoc and Omar Shah, will open a third hub for bilog ice cream sandwiches made with pan de sal and a litany of Filipino ice cream flavours in Westfield Shepherd’s Bush in the first week of September. Maglanoc and Shah announced the timeline on Instagram, saying that the opening could coincide with the arrival of their Filipino-Japanese restaurant Ramo Ramen in Soho.

The new space won’t change a winning formula, offering its signature bilog pan de sal ice cream sandwiches, a spectrum of flavours including the ube, black buko, queso, milo, and calamansi. It’s been in the planning since early 2020, having been seriously delayed by the COVID-19 pandemic. It joins the original space in Kentish Town, and a second in the heart of Chinatown. It’s also another sign of Westfield’s attempt to tell the world that actually it does have some good food, with Mamasons joining the likes of Bleecker Burger and Pastaio.

The duo have had a busy 2020-2021, also opening forward-looking Filipino bakery Panadera on the Kentish Town strip home to most of their restaurants.

And in other news...


20 Sidworth St, Hackney, London , E8 3SD

Ramo Ramen

157 Kentish Town Road, , England NW1 8PD 020 7424 9671 Visit Website


, , England SW1P 4LA 020 7834 9552 Visit Website

Xi’an Biang Biang Noodles

62 Wentworth Street, London, Greater London E1 7AL Visit Website


83 Kentish Town Road, , England NW1 8NY 020 3904 4093 Visit Website

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