Swearmaster chef Gordon Ramsay will not open a branch of his appropriative, culturally insensitive “Asian eating house” Lucky Cat in the hip east London neighbourhood of Shoreditch. A property agent from the firm PSS Commercial, which has been marketing the the site at 42-44 Kingsland Road, confirmed to Eater that Ramsay’s restaurant group pulled out of the venue in August.
Details of Ramsay’s hubristic foray into east London with that anonymising brand of pan-Asian drinking food, loosely based on the idea of an izakaya, emerged in June, with Ramsay’s restaurant group Union Street Cafe Limited having submitted an application to amend the license at the premises.
It had been expected, based on that application, that Ramsay would be dialling it back a little for Shoreditch with the opening of a noodle bar, not a formal restaurant like the Mayfair Lucky Cat original.
Gordon Ramsay’s restaurant group did not respond to Eater’s request for comment on why it had pulled out, while the property agent at PSS told Eater that the site had been let directly with the landlord, but was unable to disclose to whom or to what.
Lucky Cat Shoreditch is dead. Long live Shoreditch.