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The UK’s Foremost Chocolate Maker Once Again Bestows London With Stunning Eccles Cakes

Pump Street Bakery will return to Shoreditch from the end of March to the middle of April

by James Hansen
Three Eccles cakes sit on white greaseproof paper, one of them cut in half to reveal the sticky currant filling.
Pump Street’s Eccles cakes, a paragon of the form.
Yuki Sugiura

Pump Street Bakery, one of the most renowned bakers and chocolatiers in the U.K., will reprise its London pop-up after three-and-a-half years away.

Based out of Orford, in Suffolk, it will be in residence at 16C Calvert Avenue in Shoreditch from 31 March through 10 April, open from 10 a.m. — 6 p.m. The city’s fans can expect an appropriately chocolatey range in the run-up to Easter, along with a bake sale that will form part of the current #cookforUkraine campaign. Though its chocolate is readily available in shops and delis across the city, having its baked goods — including some truly stellar Eccles cakes — in the capital is a rare treat.

Pump Street will also invite some London bakeries to join them for the pastry portion, with the likes of Spa Terminus’s Flor; Stoke Newington’s Esters; and Toklas, in Temple providing a daily changing pastry. Pump Street’s Eccles cakes, hot cross buns, pains aux chocolat, and chocolate chip cookies will be available Saturdays only.

Joanna and Chris Brennan’s brand last appeared in the capital in 2018, with a pop-up on Redchurch Street in Shoreditch in the site now occupied by London bakery Jolene; that in turn was a reprise of a 2015 pop-up in the same space.

More soon.

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