clock menu more-arrow no yes
The best London restaurant merch to buy right now includes this white t-shirt with an illustration of Taco Queen restaurant on the back Assa Ariyoshi for Taco Queen

Filed under:

The Hypebeast’s Guide to London Restaurant Merch

T-shirts, tote bags, mugs, and more

If you buy something from an Eater link, Vox Media may earn a commission. See our ethics policy.

One of the ways to show some love to favourite restaurants during this tough time — and also upgrade the rig in the process — is by buying their merch. Whether it’s a very hypebeasty t-shirt from Yard Sale Pizza, a statement tote from Lyle’s, or a Morley’s mug, there’s plenty of options out there to show a very stylish form of support.


The best London restaurant merch to buy right now includes this taco t-shirt from Sonora

Sonora Taquería — T-shirt

London’s hottest taco joint does T-shirts now. These “vaquero” tees are a similar shade to Sonora’s pork fat-laden tortillas and you should absolutely pick one up the next time you pay a visit to Netil Market. Just ensure to deploy the Guy Fieri’s signature hunch if do ever try to eat one of Sonora’s hand-drenching tacos while you’re wearing one of their T-shirts. It’ll get messy.
£25. Buy in-store

The best London restaurant merch to buy right now includes this sweater from Monty’s Deli with a green pickle design and red MENSCH lettering

Monty’s Deli — Menschwear Sweater

Yes, supporting the restaurants that you love is really important and buying their merchandise is a great way to help keep them afloat during this difficult time, but you should honestly just buy this flock printed heavyweight sweater from Monty’s Deli for the “Menschwear” pun alone.
£35. Buy here

The best London restaurant merch includes this white long-sleeved t-shirt with “GORDOS HOT FRESH PIZZA” in black cartoon font

Gordo’s Pizzeria — Long-sleeved t-shirt

Designed by Decca Signs and screen-printed in Leeds onto Gildan hammer shirts, this bare decent long sleeve tee will have you feeling (and looking) warm and toasty all year round. The first 69 orders even come with a free pizza cutter. N—
£25. Buy here.

The best London restaurant merch to buy right now includes this white t-shirt with “Orange Wine” written on it in black text

Top Cuvée — Orange wine t-shirt

These natty tees, hand printed by the Highbury team in-store, are a super fashionable way to let the world know that you’ve said the sentence: “well, you see, it’s basically a white wine that’s made like a red wine” at least three times in the last year. Size up unless you like tees tight.
£20. Buy here

The best London restaurant merch to buy right now includes this white t-shirt with a red pig cartoon design on the back from Manteca and Super Ya Ramen

Manteca and Super-Ya Ramen — T-shirt

A t-shirt that commemorates the one-off collab between the pasta people at Manteca and Luke Findlay’s Supa-Ya Ramen should definitely be on your list of grailed London restaurant merch. Get this shirt if you’re in-the-know about umami and have a kink for seeing a Porky Pig lookalike tied up in noodles.
£15. Buy here

The best London restaurant merch to buy right now includes this white t-shirt with instructions on making an egg hopper from Hoppers

Hoppers — How to make an egg hopper t-shirt

Wanna know how to make an egg hopper? Great. Wanna let the person walking behind you know how to make an egg hopper? Even better! This t-shirt from the Sri Lankan restaurant group Hoppers comes emblazoned with all the detailed instructions you’d need to make one of their namesake pancakes. It looks banging and Hoppers has a load more merch on its site, too.
£15. Buy here

The best London restaurant merch to buy right now includes this restaurant interior cartoon t-shirt from Taco Queen

Taco Queen — T-shirt

This longsleeve tee from Peckham’s Taco Queen is a big vibe. Like, Tom Hanks in 1988 kinda Big. Assa Ariyoshi’s gorgeous design covers the back of the white longsleeve Gildan softstyle T-shirt like a tasteful and delicious back tattoo while Taco Queen’s Miles Davies’ designed logo sits pretty on the front. All of Taco Queen’s tees, this one included, are unisex fit.
£25. Buy here

The best London restaurant merch to buy right now includes this white t-shirt with blue illustrations of bread ingredients from Fortitude

Fortitude Bakehouse — T-shirt

Fortitude’s baked goods are some of the best in the city, and wouldn’t you know it: The bakery’s merchandise hits a similar sweet spot. Designed by Bozoisland, and printed on Russell Europe shirts, these tees are all about simple clear cut lines and provide a stylish breakdown of everything you’d need to make a loaf of bread.
£18. Buy here

The best London restaurant merch to buy right now includes this white t-shirt with a black illustration of a man reclining on a bicycle while delivering a pie

Willy’s Pies — T-shirt

Will Lewis ruled lockdown with a suet fist by supplying the city with some of the biggest, bronzed pies it’s ever seen. If you want to show some respect to the Willy’s Pies crew, then you need to nab one of these Simon Allen-designed T-shirts. Order an OG tee and a couple of pies for good measure.
£20. Buy here

The best London restaurant merch to buy right now includes this pink jumper with “CHAY CREW” written on the back in all-caps from Eat Chay

Eat Chay — Bao jumper

Liz Nguyen and Joe Tam’s vegan spot in Boxpark Shoreditch pivoted to meal kits and merch over lockdown with grace and decorum. Eat Chay have got a range of shirts and jumpers available on their site but the cream of the crop s this cozy little bright pink number. With a bao illustration and the “Chay Crew” slogan on the back, this jumper will make you stand out in a socially distanced crowd and keep you warm when the weather is grim.
£27. Buy here

London’s best restaurant merch includes this pasta t-shirt from Pastaio, with “This too shall pasta” written in blue

Pastaio — This too shall pasta t-shirt

There’s perhaps no T-shirt that better sums up the current state of mind than Pastaio’s “This too shall pasta” joint, made in collaboration with artist Jenny Dyson. It looks great and the message is one that’s never rang more true. The only downside is that it’s probably not a good idea to wear this when going HAM on a plate of ragù. Because it’s just that nice.
£29. Buy here

Kold Sauce — Alive and Kickin’ t-shirt

This hot-ass Alive and Kickin’ tee from Kold Sauce, designed by Never Worry Studio, is available for pre-order with deliveries going out from 16th November. This is an exclusive bit of kit with limited availability, so make sure to cop one now to avoid disappointment. It’s chile-cladded clobber for the real hot heads out there.
£28. Buy here

London’s best restaurant merch includes this Dom’s Subs t-shirt

Dom’s Subs – T-shirt

As one of the only good things to come out of the pandemic, Dom’s Subs is a delivery and collection sandwich shop that divvies out impeccable sandwiches to Hackney and the surrounding area. It also delivers some pretty flash T-shirts as well. Hand screen-printed in London on thick white Russell Athletic T-shirts, these tops are a great way to show the world that the wearer knows how to handle a hoagie.
£25. Buy here.

London’s best restaurant merch includes this Good Morning Neighbour t-shirt illustrated with an animated pickle

Good Morning Neighbour — T-shirt

Featuring a super sick design from OPIK, this sweet tee from the pickle people at Good Morning Neighbour is a real sight for sore eyes. Wear this at any event and nobody will even be able to tell it’s wearing advertising an independent food business. Until they find, that is— because it’s a good thing to do! The front pocket is the perfect place for stashing dill pickles and snacking on-the-go, if that’s how anyone reading this rolls.
£25. Buy here

London’s best restaurant merch includes this Lina Stores t-shirt with a green deli logo

Lina Stores — T-shirt

It’s hard to beat a clean white tee. With a subtle mint green insignia on the front and a larger logo on the back to show where pasta allegiances lie, this T-shirt from Lina Stores will pair well with just about any outfit. Available nationwide in a variety of sizes.
£19.95. Buy here

London’s best restaurant merch includes this Kiss the Hippo t-shirt with a red hippo logo

Kiss the Hippo — T-shirt

Kiss the Hippo’s 100 percent organic cotton tees are carefully-made in a loose, unisex “flexi-fit” that should suit all shapes and styles. Not only that but, for every purchase made, the specialty coffee roaster is donating £2.50 to sustainable charity Malaria Consortium. There’s no drawbacks, really.
£25. Buy here

London’s best restaurant merch includes this black t-shirt with a white griffin logo

Square Mile — Black griffin t-shirt

Show the love for one of the capital’s most consistent coffee merchants by nabbing a t-shirt from Square Mile Coffee Roasters. They’re 100 percent cotton, branded with a griffin on the left breast, and run from extra small to extra large.
£19. Buy here

London’s best restaurant merch includes

Ombra — Bigoli long-sleeve t-shirt

Michael Gilles is the man to thank for the Pirelli-inspired designs on this latest crop of svelte “bigoli” tees from Ombra. It’s a proper late ‘90s Inter Milan-meets-hypebeast pasta enthusiast vibe. Want to pair that t-shirt with a bag, or indeed, another t-shirt? Ombra has also got a range of totes and short-sleeved tees, designed by Gilles and the talented Camille Walala, The totes are big enough to carry all the essential provisions for the upcoming lockdown, available at the Vyner Street restaurant’s new online shop which launches Friday 6 November. Link down below.
£15. Buy here

A pizza t-shirt from ASAP Pizza Asap Pizza [Official Photo]

ASAP Pizza — T-shirt

Wanna know how to look like a proper pizzaiola? It’s easy. A) pop down to ASAP Pizza on Sundays in Borough Market and purchase one of these slick tees in-person, or B) order them through ASAP’s direct delivery platform. Because what better way is there to show your support for the pizza of the summer than with the biggest fit of the summer.
£20. Buy here

A restaurant t-shirt with a Teenage Mutant Ninja turtle on the back Max’s Sandwich Shop [Official Photo]

Max’s Sandwich Shop — Max’s mutant ninja mega sarnies T-shirt

Donatello, Michelangelo, Raphael, and Leonardo might be better known for their love of gloriously greasy pizza but this TMNT mash-up T-shirt from London sandwich magnate Max Halley looks pretty radical. Buy it, wear it, and let the whole world know about the focaccia foot soldiers.
£25. Buy here.

A restaurant t-shirt with a Love Kebabs Hate Racism slogan on the front Mangal 2 [Official Photo]

Mangal 2 — “Love: kebabs. Hate: racism” T-shirt

Love kebabs? Hate racism? This excellent t-shirt from Mangal 2 is tailor-made. Currently available via email or in-house at Mangal 2’s Dalston premises, keep eyes peeled for a potential online delivery source soon as well. Sizes run small to extra large.
£20. Buy here.

A London restaurant t-shirt with a red girl’s face logo Chubby Dumpling [Official Photo]

Chubby Dumpling — Chubby Tee

Father and daughter business Chubby Dumpling doesn’t just sell wonderful plump dumplings that come filled with everything from chicken and shiitake to prawn and bamboo shoots, it also sells this equally wonderful Chubby-branded tee. Chantel and Joe Yeung’s dumplings are a sensation, and so is this bit of clobber.
£20. Buy here.

A black London restaurant t-shirt with an animated character eating noodles Fen Noodles [Official Photo]

Fen Noodles — Noodle Boy black T-shirt

Fresh off the press from the folks at Fen Noodles — the hand-pulled noodle bar in Old Spitalfields market that’s been taking Instagram by storm — this t-shirt isn’t one to get covered in braised short rib. Even if this particular tee doesn’t feel like a fit, there’s plenty of other Fen Noodles-branded t-shirts, hoodies, totes, and even a stainless steel vacuum bottle that might.
£19.99. Buy here.

A London restaurant t-shirt with green cats and a Kopi Cat slogan Mei Mei [Official Photo]

Mei Mei — Kopi Cat T-shirt

It only took about a week for Elizabeth Haigh’s Mei Mei to cement itself as a Borough Market mainstay and it’ll take about a week of wearing this cute Kopi Cat T-shirt nonstop before feeling ready to take it off. The soft cotton tee is available in a range of sizes and it’s guaranteed to make diners feel like the coolest cats around town.
£24.99. Buy here.

A cardamom bun t-shirt on white fabric Söderberg [Official Photo]

Söderberg — Cardamom bun T-shirt

Worthy of its position as one of Eater’s best bakeries in London, Söderberg’s cardamom buns are spicy, sticky perfection. This cardamom bun T-shirt, which comes in grey or white and fits the bakery’s Scandi aesthetic down to the ground, is pretty perfect, too.
£18. Buy here.

This hoodie from Dumpling Shack is some of the best restaurant merch to buy in London Dumpling Shack [Official Photo]

Dumpling Shack — White hoodie

Want to support the wonderful people responsible for making your body resemble a saggy soup dumpling? A fresh heap of tees, hoodies and totes created in collaboration with the Pros x Cons Agency are now available at the Dumpling Shack shop. One of these hoodies will have you looking crisper than the bottom of a shengjianbao — just make sure you don’t spill any of Dumpling Shack’s house-made mala chilli oil on it. Because that’s a delicious stain that is not coming out.
£32.50. Buy here.

This Ikoyi t-shirt from Michelin-starred Ikoyi is some of the best restaurant merch to buy in London Ikoyi [Official Photo]

Ikoyi — Ikoyi T-Shirt

Ikoyi founders Jeremy Chan and Iré Hassan-Odukale have designed and created an entire line of Ikoyi merchandise that includes a t-shirt, a bag of coffee beans, a plantain tote bag and … A tin of caviar. Louche. The crimson tote won’t be available until June 2020 but if you want to support Ikoyi (and show the world you’ve got impeccable taste in dining) in the more immediate future, you should nab yourself one of their tees. Soft, durable, and made from 100% combed cotton, this t-shirt feels as good as it looks.
£25. Buy here.

This latte art t-shirt from Allpress is some of the best restaurant merch to buy in London Allpress / Percival [Official Photo]

Allpress Espresso — Allpress x Percival latte art tee

This tee comes as part of a larger collaboration Allpress Espresso has done with east London menswear brand Percival. Embroidered in the U.K. on 100 percent cotton, this t-shirt looks a hell of a lot better than any of your futile attempts at latte art so far. The ultimate statement piece for the coffee heads out there.
£39. Buy here.

This tie dye t-shirt from Mam Sham is some of the best restaurant merch to buy in London Mam Sham [Official Photo]

Mam Sham — Mam Sham tie dye tee

The latest in an already stellar range of merch from supper club duo Mam Sham, this tie dye tee will have you looking fine, fresh, and fierce during lockdown. The best part of all is that £5 from every tee sold goes to End Youth Homelessness — a charity working to eliminate youth homelessness in the UK.
£25. Buy here.

This ramen t-shirt from Bone Daddies is some of the best restaurant merch to buy in London Bone Daddies [Official Photo]

Bone Daddies — Classic Bone Daddies T-shirt

A high quality t-shirt made with 100% cotton that’s suitable for both men and women, this is the perfect statement purchase for showing the world that you love your ramen. It’s also the perfect purchase for helping to financially support your favourite ramen chain. If that’s Bone Daddies, anyway.
£15. Buy here.

This t-shirt from Homeslice Pizza is some of the best restaurant merch to buy in London Homeslice [Official Photo]

Homeslice — T-shirt black on white

Homeslice’s 20” pizzas have ruined countless white t-shirts over the years. Think of purchasing this simple tee as a way of saying thank you to the slice slingers for the delicious food that stained those garments, and a way of securing yourself a t-shirt that might just be improved by having an authentic marinara splatter on it.
£20. Buy here.

This dog and cheese t-shirt from The Cheesebar is some of the best restaurant merch to buy in London The Cheese Bar [Official Photo]

The Cheese Bar — Pick & Cheese T- Shirt

If ever forced to choose my spirit animal, it’d probably be the overweight dog sitting on a wedge of cheese depicted on this t-shirt from The Cheese Bar. I mean, just look at him — he’s wearing a beret and everything. A good t-shirt adorned with a bonafide good boy if I’ve ever seen one.
£19. Buy here.

Passyunk Avenue, American restaurant in Fitzrovia, London Passyunk Avenue [Official Photo]

Passyunk Avenue — Citywide Special Tee

Drape yourself in an ode to the city of brotherly love with Passyunk Avenue’s Citywide Special t-shirt. What’s a Citywide Special, you ask? It’s a unique-to-Philly drinks deal where you can get a beer (typically Pabst Blue Ribbon) and a shot of whiskey (typically Jim Beam) together for a discounted price. Wear this tee with pride but absolutely do not wear it when you’re chowing down on one of Passyunk’s hefty philly cheesesteaks. Cheez Wiz down your front is not a good look.
£29.99. Buy here.

Cook Daily vegan restaurant, hackney t-shirt CookDaily [Official Photo]

CookDaily — “Knife Skills” red t-shirt

A unisex item that’s perfect for the plant-based person in your life, CookDaily’s “Knife Skills” t-shirt — bearing the slogan “Vegan No Blood No Bones” on the reverse — is made from 100% combed organic cotton and comes with a Fair Wear Foundation certification and a Global Organic Textile Standard certification to boot. Best of all though: it just looks fucking cool.
£25. Buy here.

Monty’s Deli merch t-shirt, Jewish comfort food london restaurant Monty’s Deli [Official Photo]

Monty’s Deli — Monty’s pickle T-shirt

This simple screen-printed tee from the mensches at Monty’s Deli is the perfect solution for when you find yourself in a pickle about what to wear. The only downside, of course, is the inevitable moment that you encounter someone shouting “pickle rick!” at you at the top of their lungs. Not ideal.
£12. Buy here.

Temple of Seitan vegan chicken fast food restaurant London, t-shirt, merch Temple of Seitan [Official Photo]

Temple of Seitan — Temple shirt

Printed on earth positive tees and manufactured by Continental Clothing, this might just be the ultimate ethical t-shirt. It’s organic, climate neutral, and signals to everyone around you that you’re the kind of plant-based person who cares about their protein intake. There’s no downside, really. Apart from people maybe thinking you’re a Satanist.
£15. Buy here.

Pieminister t-shirt, merch, London pie Pieminister [Official Photo]

Pieminister — Sweetie pie white tee

This simple tee from the pie people at Pieminister is the absolute business. Not only does it look great — and show that you’ve impeccable taste in filled pastries — but it’s also printed using low waste technology by a certified organic company in the U.K.
£20. Buy here.

Voodoo Ray’s pizza t-shirt, merch Voodoo Ray’s [Official Photo]

Voodoo Ray’s — Giant F*ckin’ Pizza! Tee

Wolfing down a slice of Voodoo Ray’s while you’re half-cut and hungry is a rite of passage many Londoners have experienced. Because, let’s be honest here, there’s not much that’s more satisfying than eating a giant fucking pizza, is there? This t-shirt from Voodoo Ray’s is an advocate of that gospel and will have you delivering a proper pizzaiolo aesthetic wherever you don it.
£15. Buy here.

Yard Sale Pizza t-shirt merch Yard Sale [Official Photo]

Yard Sale Pizza — YSP X Jessie Ware T-shirt

This tee was designed by London-based artist Patrick Schmidt for Yard Sale Pizza’s dangerously delicious Jessie Ware collaboration pizza. Not only will it have you serving looks at the same astonishing rate that Yard Sale Pizza serves slices, but £1 per sale goes to the Nightingale Hammerson charity. Eat good, do good, look good.
£17.50. Buy here.

Pizza Pilgrims pizza t-shirt, merch Pizza Pilgrims [Official Photo]

Pizza Pilgrims — Happiness t-shirt

“Happiness is only real when shared” is a mantra that applies to many important aspects of life. Such as sex or – y’know – feelings. Sharing pizza, however, is not something that comes highly recommended. Eschewing friendship and getting a whole pie all to yourself whenever you visit any Pizza Pilgrims joint in the city is the move to make. Just be wary that if you do that wearing one of their slick t-shirts, you might just end up with the marinara stain of your worst nightmares.
£15. Buy here.

St. John Restaurant pig t-shirt St. John [Official Photo]

St. JOHN — St. JOHN Pig T-shirt

There’s no better way to pay homage to London’s most iconic nose-to-tail restaurant than with one of the most recognisable tees going; a statement piece that’s been donned by an innumerable number of the London dining fooderati. As simple as the restaurant’s pared-back approach to cooking, St. JOHN’s pig logo is printed in black on a white organic Fairtrade Cotton shirt for striking effect. Wear it at your favourite Hackney wine bar for ultimate Eater points.
£24. Buy here.

Bao highball mania t-shirt merch Bao [Official Photo]

BAO — Highball Mania T-shirt

The Highball Mania happy hour at BAO Borough, where from Monday to Wednesday between the hours of 5 and 6.30pm all highball pitchers are 50% off, is an excellent way to get absolutely twatted on high-quality alcohol. Wearing the Highball Mania T-shirt while you’re sat at the bar, double-parked with two Woo-Hi cocktails and a hail mary attitude, is an excellent way to preserve some decorum while you’re at it.
£12.50. Buy here.

Forza Win t-shirt Forza Win [Official Photo]

Forza Win t-shirt

Available in relaxing shades of blue or pink, and printed by Done London on Russell Athletic Heavyweight T-Shirts, the Forza Win t-shirt is a real thing of beauty: a sturdy, aesthetic shirt that’s boxy fit will look great on just about anyone. Just make sure that you’ll be able to hold a conversation for at least fifteen minutes about what biodynamic wine actually is while you’re wearing it. With great power comes great responsibility.
£20. Buy here.

Wine n Rind’s Pecorino “Palace” t-shirt merch Wine n Rind [Official Photo]

Wine n Rind — Pecorino t-shirt

Palace t-shirts are the kind of hypebeast streetwear clobber you’re only allowed to wear if you know the difference between a pop shove-it and a kickflip. This pecorino t-shirt from Tottenham cheese shop, Wine n Rind, is the kind of thing you’re only allowed to wear if you know the difference between an Époisses and a comté.
£25. Buy here.

Ozone Coffee t-shirt, merch Ozone Coffee [Official Photo]

Ozone Coffee — Ozone logo t-shirt

Whether you’re visiting them on Emma Street or Leonard Street, Kiwi coffee roasters Ozone Coffee pour some of the best coffee you’ll find in the city. God knows they’ve helped countless freelancers get through some pretty bleak times. So, as a thank you for all that caffeination, why not nab yourself a nifty Ozone t-shirt? The fact it comes emblazoned with the Ozone logo – a signifier of excellent taste to all who know their beans – is just an added benefit.
£15. Buy here.

Breakfast Club bacon t-shirt merch Breakfast Club [Official Photo]

The Breakfast Club — ‘Winner Winner Bacon Dinner T-shirt’

Designed by graphic designer Mike McCabe, this ‘Winner Winner Bacon Dinner’ T-shirt is a cute and cartoony piece that’ll look just grand while you’re queuing up to take an Instagram snap of The Breakfast Club’s much-feted pancakes at 9am on a Saturday, (for takeaway.)
£18. Buy here.

Patty & Bun x Mundial football magazine collab t-shirt Patty & Bun [Official Photo]

Patty & Bun — Patty & Bun X Mundial Collab Tee

What do you get if you cross a burger chain with an independent soccer magazine? You get a real slick fit, that’s what. This lovely little cotton number (a collaboration between Patty & Bun and Mundial magazine) exists at the intersection of those with an interest in dench burgers and Maradona’s left foot. It’s very *reads Mundial once*, and very needed in your wardrobe.
£12.50. Buy here.

Climpsons and Sons coffee baseball shirt Climpson & Sons [Official Photo]

Climpson & Sons — Climpson’s Baseball Long Sleeve Shirt

There’s nothing you love more than the smell of freshly ground Brazillian coffee beans in the morning. So, why not show the world just how much of a java jock you are with a baseball tee from east London roastery Climpson & Sons?
£18. Buy here.


The best London restaurant merch to buy right now includes this tote bag with a cartoon man sipping coffee from Intermission

Intermission Coffee — Tote bag

West Hampstead coffee shop Intermission Coffee wants to “change the rhythm of the world” and drastically improve your relationship with caffeine. It’s also got a side hustle to make you look really, really cultured while necking a cortado. Intermission’s tote bags come screen-printed in three different colours on a heavyweight recycled cotton and recycled polyester mix with a banging illustration from Tomi Um.
£12. Buy here

The best London restaurant merch to buy right now includes this bagel tote from The Bagel Guys

The Bagel Guys — Tote bag

Netil Market’s resident bagel merchants don’t just specialise in churning out chewy, handrolled bagels which wouldn’t look out of place on the streets of New York. No, no, no — they are also specialise in making excellent merch, too. All of the The Bagel Guys totes and T-shirts, which display the brand’s logo with pride, are available for pickup and home delivery. Stocks are super limited, though, so cop now to avoid missing out.
£10. Buy here

The best London restaurant merch to buy right now includes this grey tote bag from Renegade Urban Winery

Renegade Urban Winery — Tote bag

If you’re after a vessel to carry a couple of bottles of vino in, then you’re in luck. London-based Renegade Urban Winery have made a load of super-thick, heavy fabric tote bags that are perfectly designed for stuffing with bottles and hitting the pavement for your daily government mandated walk.
£10. Buy here

London’s best restaurant merch includes

Cake or Death — Tote bag

This limited edition tote bag is arriving in the east London bakery famed for their cakes more than being dead around mid-November. The pink leopard print design is an eye-catcher, to be sure, but this tote is completely practically as well. Made from heavy duty 10oz canvas, it’s a tote to fill with shopping, books, and a metric ton of fudgy brownies.
£10. Buy here.

London’s best restaurant merch includes this yellow tote with “I love Peckham” written in red

Persepolis — “I Love Peckham” cotton shopper

Do you love Peckham? Well, then you should put your money where your mouth is and show Peckham just how much you love it by buying one of these nifty totes from Persepolis — a Persian deli and restaurant that the neighbourhood loves a lot.
£5.19 – £5.99. Buy here.

London’s best restaurant merch includes this blue tote bag with Provisions deli branding

Provisions — Tote bag

Holloway Road’s Provisions is a wine and cheese shop where one could quite happily do the weekly shop until the day they die. You can buy just about you’d ever want or need from Provision’s online shop. Including the merch which earns it a place on this list. Printed in London, this tote bag — like the rest of Provisions’s offerings — is of excellent quality and can hold up to 8kg of goods.
£10. Buy here.

London’s best restaurant merch includes this Pophams tote bag hanging from a bar

Pophams — Tote bag

Just imagine feeling smug with this tote bag filled to the brim with flaky pastries and a sturdy loaf of sourdough. Most of the wares that comes out of Pophams Bakery are great and this tote bag doesn’t stray from that trend.
£12. Buy here.

London’s best restaurant merch includes this Aries Bakehouse tote bag with a ram design

Aries Bakehouse — Bag for life

Brixton’s Aries Bakehouse specialises in freshly baked pastries, artisanal breads, cookies, cakes, coffee, and a plethora of other edible goodies. To help carry all that goodness, it offers reusable cotton bags — a veritable sac magique, adorned with the bakehouse’s signature ram, that people of any sign can fill with whatever they desire.
£5. Buy here.

London’s best restaurant merch includes this Mind, Body, & Soil tote bag from Jolene

Jolene — Mind, Body & Soil tote bag

Jolene isn’t just a bakery, cafe, and restaurant that serves great eats at pretty much any time of the day. It’s also a bakery, café, and restaurant that sells a range of totes destined to get a few jealous doubletakes. They’re all available in-store at Jolene or Big Jo, but the pick of the bunch is this Mind, Body & Soil tote.
£8. Buy here.

London’s best restaurant merch includes this Esters tote bag with the Stoke Newington cafe’s red logo

Esters — Tote bag

A must-visit spot for anyone even vaguely interested in the concept of “breakfast,” Esters has been a consistent standout in the London food scene for several years now. So, why not stand out too, by purchasing one of its nifty little tote bags? They’re made from 100 percent fairtrade cotton and look like the absolute business.
£9. Buy here.

London’s best restaurant merch includes this green Brawnswood tote bag from Brawn

Brawn — Tote bag

Brawn — the restaurant responsible for designing one of the best thought-out menus in London — has gone and designed a bag to hold all the things it deems essential: food; wine; and records. Made from heavyweight canvas, this khaki bag has got three internal canvas wine bottle loops, a separate album compartment, and plenty of room for a laptop, too.
£20. Buy here.

London’s best restaurant merch includes this Quality Chop House tote bag

Quality Chop House — QCH tote bag

This is a lovely cotton tote bag that’ll proudly proclaim Quality Chop-ed-ness to everyone on the street (so, not many people) thanks to the striking black linocut of Quality Chop House’s iconic facade emblazoned on every tote. If a prospective date doesn’t know what this bag is about, it could be time to reconsider.
£5. Buy here.

London’s best restaurant merch includes this green Honest Burgers tote bag

Honest Burgers — Tote bag

The best thing about this tote bag isn’t that it looks great, but that it comes stuffed with a DIY burger kit of Honest’s very best burger patties. Yes, technically it’s the tote that comes with the kit and not the other way around but for this price point it’s good to nab some dinner along with the new tote bag, isn’t it?
£15. Buy here.

A Monmouth coffee branded tote bag Monmouth Coffee [Official Photo]

Monmouth Coffee Company — Tote bag

This organic cotton tote bag from Monmouth Coffee Company is made by Re-wrap, a social enterprise based in Mysore, India that specialises in re-usable and sustainable textile products. It’s an ethically sound bag from an ethically sound coffee company — what’s not to like?
£10. Buy here.

A Bread Ahead tote bag and dough scraper Bread Ahead [Official Photo]

Bread Ahead Bakery — Tote bag

These woven tote bags are the ideal size for carrying a large, crusty loaf or two. Made with durable cotton and sturdy handles that’ll suit the heftiest sourdough, this Bread Ahead tote is up for just about any task. It even comes with a complimentary Bread Ahead scraper.
£10. Buy here.

A Yard Sale / Top Cuvée tote bag designed by Turbo Island Yard Sale Pizza [Official Photo]

Yard Sale Pizza — YSP x Top Cuvée collab Tote Bag (Designed by Turbo Island)

This tote bag — designed by the über talented Turbo Island — is a great way to stan two local favourites in one fell swoop. Don’t forget to fill it with some “naughty” “natty” “juice” for the road.
£10. Buy here.

This tote bag from Shoryu is some of the best restaurant merch to buy in London Shoryu [Official Photo]

Shoryu — Gudetama Shoryu Bun Tote Bag

A collaboration between Shoryu and Gudetama — a Japanese cartoon character that suffers from laziness and depression — this is a must-have tote bag for anyone invested in kawaii. The tote, made from 100 percent cotton, features Gudetama and his lovely peachy arse sleeping on one of Shoryu’s soft and fluffy buns. It’s incredible.
£8.40. Buy here.

This tote bag from Chin Chin is some of the best restaurant merch to buy in London Chin Chin Labs [Official Photo]

Chin Chin Labs — Killer ice-cream babe tote bag

Looking like a snack while still giving off the vibe of a stone cold killer, guaranteeing strangers stay 2m away from us at all times, is pretty high up on the agenda at the moment. There’s no better way to do just that than with a tote bag from the ice cream connoisseurs at Chin Chin Labs. One of these around your shoulder will let everyone know you’re a certified “killer ice-cream babe.”
£9.95. Buy here.

This tote bag from Arabica is some of the best restaurant merch to buy in London Arabica London [Official Photo]

Arabica London — Arabica eco shopping bag

Shopping locally and ethically feels (and looks) a lot better with this bright yellow eco-friendly shopping bag from Arabica London. Screen printed on cotton and made in England, it’s the ideal bag for carrying all of your absolute essentials. Like, say, fourteen tins of chickpeas. You’ll never want to leave the house without this trusty steed by your side.
£12. Buy here.

This tote bag from Gordon’s wine bar is some of the best restaurant merch to buy in London Gordon’s [Official Photo]

Gordon’s Wine Bar — Canvas bag

You’re not a real Londoner unless you’ve been on a disappointing date in Gordon’s Wine Bar. It’s not Gordon’s fault that most of the people who abuse it as an arena for romancing are, by and large, terrible. The food and wine there is actually … Fine. If looking for a bag to announce to the city that you’re always up for wine, but are over being let down by countless men who wouldn’t stop talking about the Russell Group, you need this.
£10. Buy here.

This tote bag from Mildreds is some of the best restaurant merch to buy in London Mildreds [Official Photo]

Mildreds — Okapi tote bag

It’s not obvious what an okapi has to do with Mildreds — the London restaurant group that’s helped spearhead a user-friendly approach to vegetarianism since it opened in the late 80s. But one thing that is obvious is that this cotton tote bag, adorned with a gallant okapi, is very, very cool.
£5. Buy here.

This tote bag and cookbook duo from Frenchie is some of the best restaurant merch to buy in London Frenchie [Official Photo]

Frenchie — Frenchie tote bag (plus cookbook)

Gregory Marchand’s Frenchie restaurant group is an excellent example of how to expand a business in the right way. This tote bag — designed with graphic designer Capucine Gougelet to celebrate the Frenchies in both the cities it calls home — is an excellent example of how to make restaurant merch the right way. Oh, and it comes with the seminal Frenchie cookbook, too.
£40. Buy here.

Michelin-starred restaurant Lyle’s in Shoreditch sells a very nice navy totebag Lyle’s [Official Photo]

Lyle’s tote bag

Nothing quite says sultry, suave and sophisticated like this tote bag from Lyle’s. Its deep navy hue plays nicely with the restaurant’s name emblazoned in hot white on its side; a bag ensured to let everyone around you know that, yes, you have excellent taste. And no, you may not put your leaky Tupperware anyone near this.
£15. Buy here.

Pastaio pasta totebag Pastaio [Official Photo]

Pastaio — Love Pasta Tote Bag

Tote bags are designed for keeping all your important trinkets and doodahs in. Everyone knows that. But did you know that they also make excellent feed bags for wearing around your neck and filling with Pastaio’s delicious tagliatelle*? Designed by artist Rob Lowe (aka Supermundane), this tote is a statement in and of itself.

*Do not actually put fresh pasta in this tote bag. That is a terrible idea.
£3.50. Buy here.

Noble Rot wine bar and restaurant totebag Noble Rot [Official Photo]

Noble Rot — Sex & Drugs & Pinot Noir

If you’ve ever seen someone rocking this tote bag while jaunting around London you’ve probably thought to yourself: “God, they look cool. I bet they’ve got their life properly together and haven’t ever bought a bottle of Echo Falls on a Saturday night…” The truth is that none of us actually have our lives together, but this cheeky tote from Noble Rot is a great way to fool people into thinking that you do.
£12. Buy here.

Bodega Rita’s sandwich shop totebags in King’s Cross Bodega Rita’s [Official Photo]

Bodega Rita’s — Tote bag

The sandwiches at Bodega Rita’s cosy King’s Cross sandwich shop were very large and very delicious. Which is why you shouldn’t be surprised that their stylish tote bags are also heavy-duty, screen printed, and made from organic heavy weight cotton. Ideal for tucking a hefty takeaway sandwich inside.
£15. Buy here.

Bao London Taiwanese restaurant tote bag merch Bao

BAO — BAO tote bag

There’s no better canvas bag to have flitting softly next to your buns than this tote from the steamed bun masters at BAO. Adorned with the now-iconic “BAO man”, exhibiting a flawless Guy Fieri hunch, this bag doubles as a fashion statement and an informative how-to guide on the best method for demolishing one of BAO’s perfect confit pork sandwiches.
£7. Buy here.


The best London restaurant merch to buy right now includes posters from P. Franco wine bar designed by Tegan Ella Hendel, including this black design with white text announcing a wine event with Australian winemaker Fred Harrison

P. Franco — Posters

Anyone who’s ever stepped foot in P. Franco will likely have found their eyes drawn to the minimalist posters that deck out the restaurant’s interior. Tegan Ella Hendel is the talented artist and designer to thank; luckily for your living room you can now get your hands on a super limited-run of some of her finest prints.
£75. Buy here

The best London restaurant merch to buy right now includes these white or black face masks emblazoned with “Balady” in blue or white font

Balady — Face mask

Rep one of London’s finest falafel joints in the most 2021 way imaginable by grabbing yourself one of Balady’s face masks the next time you pay them a visit. Priced at just £5, these face masks are a great way to let the whole world know that your mouth, when it’s not sheathed by a protective covering for the good of society, is made to be filled with stacked sabich and fluffy pitta bread.
£5. Buy in-store

The best London restaurant merch to buy right now includes this pink and navy scarf from butcher Hill and Szrok

Hill and Szrok — Scarf

Have a butcher’s at the merch that Hackney butcher shop Hill & Szrok have gone and done. You might be mistaken for being a Dulwich Hamlet F.C. fan from afar, but anyone who gets close enough to matter will see that you’re simply pledging allegiance to one of London’s master butchers instead. These scarves — and a crop of slick T-shirts — are only available for purchase in-store at the moment but they’ll be going online worldwide soon via Merch and Rice. Watch this space
£15. Buy in-store

The best London restaurant merch to buy right now includes this black six-panel cap with “Townsend” written in white and orange font

Townsend — Cap

This low profile six-panel dad cap, designed by Lizzie Frost, comes in a chic black with the logo of Whitechapel restaurant Townsend on the front in a subtle white and orange. £5 from each cap sold will go to the Runnymede Trust — the UK’s leading independent race equality think tank. Go on, get your thinking (tank) caps on.
£16. Buy here

A coffee cup with Kapihan’s illustration Kapihan [Official Photo]

Kapihan — Limited Run Kapihan Cup

If in need of a really, really nice cup to drink really, really nice coffee in, consider this limited edition cup from Kapihan. Featuring a specially commissioned artwork by David Motley & Fresti that illustrates a coffee bean’s journey from farm to cup, this 12oz keep cup is as unique as it is aesthetically pleasing. The wide base allows for greater java circulation — trust the process — and further makes it perfectly suited for specialty coffee and tea. Kapihan’s tote bags are currently sold out but keep an eye out for them when they’re in stock, too.
£25.00. Buy here.

A doughnut branded pink and white face mask Doughnut Time [Official Photo]

Doughnut Time — Face Mask: Sweetie Pie

This bit of merch goes out to all the eaters that have found difficulty in expressing their emotions while wearing a face mask recently. This adorable machine-washable, double-ply face mask from Doughnut Time won’t be able to hide the fact you’ve got a massive smile on your face from anyone. Be warned though: that smile might just be contagious. If seeking something less pandemic-enforced, Doughnut Time have also got T-shirts, hoodies and jumpers that are glazed in the group’s kitsch branding.
£8.95. Buy here.

A range of colourful baseball caps with the word VINO embossed on the front Passione e Vino [Official Photo]

Passione Vino — Vino caps

Protect heads from the sun, and present an outward image of wino sophistication to the outside world, by donning this cap from Shoreditch wine merchant Passione Vino. They’re garish in the best way imaginable.
£25.00. Buy here.

Dragonfruit earrings hanging on a twig Mooshie’s [Official Photo]

Mooshie’s — Dragon Fruit Earrings

Mooshie’s sells a range of tasty plant-based burgers, hot dogs, milkshakes, and desserts. It also, rather surprisingly, sells a load of lovely plant-based jewellery. The fruit slices that make up these eye-catching dragon fruit earrings are dehydrated for a few days before being triple-coated in a resin to preserve their natural state.
£18.25. Buy here.

A Dishoom vinyl LP Dishoom [Official Photo]

Dishoom — ‘Slip Disc’ vinyl LP

Featuring tracks from The Bombay Royale, Gabor Szabo, The Savages and various other bohemian big-hitters, this original compilation album from the Dishoom restaurant group is full of shakin’ sixties beats and is one of the most unique pieces of restaurant merchandise out there. Buy it on vinyl for indie-cred bonus points and get ready to dance a socially distanced Twist with close chums. Or just listen alone. Whatever feels good.
£18. Buy here.

A Black female model wears the Luminary bakery apron Luminary Bakery [Official Photo]

Luminary Bakery — Luminary apron

Luminary Bakery is a social enterprise aimed at offering women new opportunities to build a future for themselves. Show some love for an excellent cause (and the bakery’s equally excellent baked goods) by purchasing this durable, modish apron.
£20. Buy here.

A blue doughscraper with E5 Bakehouse branding E5 Bakehouse [Official Photo]

E5 Bakehouse — E5 dough scraper

Possibly the most essential tool in the home baker’s kit, this nifty little dough scraper is a must-have for anyone that wants to take their sourdough game to the next level and improve their baking skills from the comfort of their own home.
£2. Buy here.

This poster from Supa Ya Ramen is some of the best restaurant merch to buy in London Jess Ebsworth/Supa Ya Ramen

Supa Ya Ramen — Supa Ya x Kickstarter poster

This limited edition print — signed and numbered by illustrator Jess Ebsworth — is an excellent way to show love for a supper club-cum-restaurant that had its grand opening scuppered by COVID-19. Nationwide delivery is available with all proceeds from the print going to Ebsworth. A great way to support local artists while neatly tying your bedroom’s gourmand aesthetic together.
£55. Buy here.

This reusable coffee cup from Attendant is some of the best restaurant merch to buy in London Attendant [Official Photo]

Attendant — Ceramic reusable mug

As a coffee roastery, cafe and kitchen, the Attendant has been keeping the city caffeinated since 2013. This ceramic triple-walled cup, designed by Frank Green, is an excellent way to keep your home brew hot or cold while giving back to the cafe that’s kept your energy levels up for so long. Both lightweight and reusable, the cup is stain and odour resistant and has a leak-resistant, screw-top lid with a toggle button for easy opening and sealing.
£30. Buy here.

This cap from Flesh and Buns is some of the best restaurant merch to buy in London Flesh and Buns [Official Photo]

Flesh & Buns – Flesh & Buns baseball cap

Look like a baller in this hard-wearing branded baseball cap from Flesh & Buns. There might be a few rogue glances from people who think that quarantine’s got people advertising their carnal desires on the top of their bonnet, but those that know about F&B’s fluffy gua bao will know the real story.
£12. Buy here.

This tablecloth from Ottolenghi is some of the best restaurant merch to buy in London Ivo Bisignano/Ottolenghi

Ottolenghi – Linen tablecloth

Dinner party hosts everywhere have probably passed off so many Ottolenghi recipes over the years that they don’t even remember which ones they stole in the first place. So, why not go the whole nine yards, and decorate your pomegranate molasses-soaked dinner table with this lovely Ottolenghi tablecloth? The hand painted “O” design was created by Italian artist and longtime Ottolenghi collaborator, Ivo Bisignano. It comes in indigo, white and indigo, and natural white.
£240. Buy here.

This apron from Honey and Co is some of the best restaurant merch to buy in London Honey and Co [Official Photo]

Honey and Co. — Traditional Lithuanian linen aprons

Protect yourself from errant kitchen splashes and mishaps with these lovely aprons from the Honey and Co website. Made in Lithuania by Linen Tales, these trad-style linen aprons are super soft (it’s the 100 percent washed linen) and come in a range of striking colours.
£32.50. Buy here.

Cereal Killer enamel badge merch Cereal Killer Cafe [Official Photo]

Cereal Killer Cafe — Enamel Badge

You could argue that the most interesting thing about the Cereal Killer Cafe is the bizarre fantasies that play out in your mind after you accidentally type out ‘Cereal Killer Cage’ into the keyboard. But this enamel badge is pretty neat, too. Wear your badge with honour.
£3. Buy here.

Grind coffee reusable cup merch Grind [Official Photo]

Grind Bamboo Reusable Coffee Cup

These fully organic and biodegradable bamboo coffee cups from Grind are a great way to show the world that: A) you care about the planet, and B) you care about your morning coffee. Besides all that, the shade of pink is rather fetching.
£8.00. Buy here.

Clink tea towel Clink [Official Photo]

Clink — Clink Tea Towel

The Clink is an excellent charity that is doing wonders for local communities and prisons alike. So, why not show some love to this great initiative with this simple white and blue tea towel? It’s ideal for reminding yourself, mid-spilled bolognese clean-up, of just how fortunate you really are.
£5.00. Buy here.

Morley’s fried chicken shop mug Morley’s [Official Photo]

Morley’s — Morley’s Mug

Did you know that Morley’s make mugs? Because Morley’s totally makes mugs. And, now that you know that, you need one more than anything in this world. Lord knows it’s time you retired that Sports Direct flagon you’ve been swilling from since uni for one of these glossy ceramic beauties.
£10. Buy here.

London’s best restaurant merch includes this curry puff keyring from Old Chang Kee

Old Chang Kee – Curry puff keyring

Why? Well, why not? This cute and cuddly keyring from Singaporean casual restaurant chain Old Chang Kee will always keep keys safe and secure, and it’ll also always ensure that hankering for one of the outlet’s flaky hot curry puffs.
£8. Buy here.

London’s best restaurant merch includes this Weino bib glass

Weino Bib – Govino glass

Shatterproof, odourless, and BPA-free, Govino glasses are made from an ultra-thin plastic which makes them the perfect purchase for the person that’s smashed one too many wine glasses in their time. This Weino Bib-branded number is ideal for taking out on a picnic or throwing in a bag, whenever in need of an emergency beveragino drink.
£4. Buy here.

St. John

26 Saint John Street, , England EC1M 4AY 020 7251 0848 Visit Website


199 Tooley Street, , England SE1 2JX 020 7183 2117 Visit Website


300 West Green Road, , England N15 3QR 020 8888 0360


16 All Saints Road, , England W11 1HH 020 7792 2665 Visit Website

Passyunk Avenue

80 Cleveland Street, , England W1T 6NE 020 3960 2251 Visit Website

Dumpling Shack

Brushfield Street, , England E1 6BG Visit Website

Forza Win

133 Copeland Road, , England SE15 3SN 020 7732 7500 Visit Website

Pizza Pilgrims

11 Dean Street, , England W1D 3RP 020 7287 8964 Visit Website

Ozone Coffee

Emma Street, , England E2 020 7490 1039 Visit Website

The Cheese Bar

Chalk Farm Road, , England NW1 8AH 020 7428 6441 Visit Website


590 Valencia Street, , CA 94110 (415) 658-7453 Visit Website


Arch 358 Westgate Street, , England E8 3RN Visit Website


5 Rue du Nil, , IDF 75002 01 40 39 96 19 Visit Website


Borough Market, 3 Rochester Walk, London, Greater London SE1 9AF +44 20 3011 5151


51 Chatsworth Road, London, Greater London E5 0LH Visit Website

Yard Sale Pizza

184 Hackney Road, , England E2 7QL 020 7739 1095 Visit Website


1 Vyner Street, , England E2 9DG 020 8981 5150 Visit Website

BAO Borough

13 Stoney Street, , England SE1 9AD 020 3319 8132 Visit Website

Noble Rot

51 Lamb’s Conduit St, London, Greater London WC1N 3NB +44 20 7242 8963 Visit Website

Bone Daddies

31 Peter Street, London, W1F 0AR Visit Website

Temple of Seitan

10 Morning Lane, , England E9 6NA Visit Website

Patty & Bun

14 Pembridge Road, , England W11 3BU 020 7229 2228 Visit Website


287 Upper Street, , England N1 2TZ 020 7288 1454 Visit Website


1 Saint James's Market, , England SW1Y 4AH 020 3583 4660 Visit Website

Visions Canteen

31 New Inn Yard, , England EC2A 3EY Visit Website

Chin Chin Labs

49-50 Camden Lock, , England NW1 8AF 07885 604284 Visit Website


19 Ganton Street, , England W1F 9BN 020 3019 8680 Visit Website


1 Westgate Street, , England E8 3RL 020 3095 9407 Visit Website

Sign up for the newsletter Sign up for the Eater London newsletter

The freshest news from the local food world