clock menu more-arrow no yes mobile

Filed under:

Boris Johnson’s ‘Build Back Better’ Campaign Clearly Hasn’t Reached His Online Food Output

A series of cringe culinary malapropisms won’t distract from the current Brexit-induced nightmare

Boris Johnson sits drinking a pint of beer while wearing a suit
A range of awkward videos includes “Build back bitter.”
Jacob King/AFP

Boris Johnson has reentered one of his preferred cultural genres — the cringing political video slogan — and once again, tied it to food. First there was the “oven ready” Brexit deal; then there was the culinary confessional before the 2019 general election. Now, tied to the “Build Back Better” slogan for Conservative party conference — a slogan, indeed, shared with U.S. president Joe Biden — come a trio of food and drink videos all revolving around words that sound a bit like “better,” but are not better than “better,” and are therefore the worst. Here, now, the three clips straight from food hell:

“Build Back Bitter”: an English political classic, this, appealing to pubco patriotism.

“Build Back Batter”: A seemingly strong, but in fact fragile carapace holding back a White Centre. Choose your own metaphor for Britain.

“Build Back Butter”: Appalling technique.

When life gives you lemons, first ensure they are not sculpted patisserie lemons that will set you back £20

Parisian master Cédric Grolet is coming to London.

It’s Bread Week on Great British Bake Off

So here’s everything to know.

All change on Heddon Street in Mayfair

Fallow, known for a striking cod head and sriracha dish, will close before moving to new premises.

D&D seeks a new owner

The group formerly owned by renowned designer and restaurateur Sir Terence Conran is in talks over a £100 million takeover. [Sky News]

Gastropub steaks give Twickenham another try

The Crane Tap will open on the site of M Bar and Grill, as the group run by Martin Williams looks to reinvent itself to better serve the area. [Big Hospitality]