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Soft Serve Summer Starts Early as the Chef Behind Some of London’s Best Strikes Out

Sam Lowry and Farah Kezouh will debut Soft and Swirly at Highbury cafe Maison Bleue this May

A cone of hazelnut soft serve sits in a glass bottle filled with sand, with pastries, a pot plant, and a red rattan fabric in the background
The soft serve at Leila’s Shop, which Soft and Swirly co-founder Sam masterminded.
George Reynolds

The chef behind some of London’s finest soft serve is striking out on a new venture just in time for summer. Sam Lowry — formerly behind all things frozen at Shoreditch cafe and grocer Leila’s Shop — will join forces with partner Farah Kezou of Toklas to debut Soft and Swirly, a soft serve cart that will start life in front of Maison Bleue cafe, in Highbury, this May.

While some occasional milky ice creams and a rich hazelnut number entered Lowry’s repertoire at Leila’s, the centrepiece was always fruit, whipped up into a lusciously textured sorbet: blood oranges; strawberries; and perhaps most memorably, lurid fragola grapes.

Eater has contacted the duo for further information on the new venture.

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